I love the briefs where the client places trust in your abilities. Why hire an expert and then tell them what to do – Jayne Brand
Can you tell us what you’re working on at the moment Jayne?
At the moment a logo for a brilliant personal trainer who is launching himself as an independent business called Roc Fitness, as well as creating leaflets and new characters for Edgars Choice bar snacks, a selection of modern brochures for a hygiene company and a fresh PowerPoint identity for a London based talent agency. It’s a busy month!
How do you manage your time as a graphic designer?
I plan my life around my iPhone calendar! I allocate X hours per day to a client and do my best to work within those parameters!
How would you describe your personality and how do these characteristics help you when you meet clients / when you’re designing?
I am a creative. As an artist and musician, I have developed an expressive style of design that is rich in colour and energy which shows through my work, and my versatility, conscientiousness and enthusiasm as a designer helps to engage with a wide client base.
What kind of briefs or projects are your favourite?
I love the projects where I get to beak the boundaries and get creative!
What advice can you give a client so their brief results in your best work / how do you like to be briefed?
I always send out a questionnaire to clients so that I can learn about their business and determine their goals, interests and budget so that I can provide them with the best outcome possible.
How do you typically start a new project?
It can really depend on the project. However I often begin by doing some research and brainstorming before sketching out some ideas and working on my favourites concepts.
How would you describe your design style?
I would say I am quite versatile depending on the project however I do lean towards illustrative pieces rich in colour and artistic influencers.
Where do you go for design inspiration?
I visit a park outside my office to get away from the computer and allow my imagination to run wild.
What’s the thing you enjoy most about graphic design and branding?
I love creating a visual identity by featuring artistic imagery alongside symbolism! Seeing the finished result come to life is always a proud moment.
How do you manage your needs with the needs of the client?
I always do my best to meet deadlines and provide the best standards for my clients and this enthusiasm and determination helps strengthen the designer – client relationship. If ever I need support, I know I can always ask.
What are the tools you couldn’t live without?
I couldn’t live without Adobe Suite, my fine line pens, my craft knife and paints!
What are your 5 favourite online sites?
Pinterest, Reddit, Instagram, Behance and Youtube!
Do you think it’s important to be able to draw as a designer?
I think it’s very useful however it’s worth breaking the norm to explore new ideas. As a graphic designer, it’s about communication and this can be achieved in a number of ways.
What’s the last thing that made you say ‘wow’?
I think it was the full moon lighting up the sky last week as it illuminated the clouds around it. Amazing sight!
Have you hobbies and interests outside of design?
Besides design, I am passionate about art/decorating, music (I am a cellist/composer) and cooking (I love a good challenge and it’s another way to create something)!
Can you offer some advice for aspiring designers?
Be reliable, meet deadlines and create good business relationships. A good reputation goes a long way and it’s important to find people that you enjoy working with to fuel your creativity.
You’re a freelance graphic designer, what advice would you give to someone starting out on how to find clients?
I began working as a freelancer early on during my degree, charging very low rates to attract start-up businesses and help build my portfolio. This was a great way to learn how to manage time and communicate with clients, while creating industry experience prior to graduation.
What are your best methods for finding/attracting clients?
Always produce the best work to your ability. Not only does this help develop your skills but it shows on your portfolio and this has without a doubt been my best asset as a freelance designer.
What top tip can you give to any freelance graphic designer?
Always push yourself outside of your comfort zone and stay clear of falling in to the same designs. Clients appreciate a diverse portfolio as it shows that you can deliver unique responses to a brief.
Thank you Jayne, www.jaynebrand.co.uk
